365 Coffee & Food

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Project Overview

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365 Coffee & Food came to Hackd Growth as a new Melbourne café brand with huge potential but zero digital foundation. They had a strong vision, a new store fit-out, and a competitive menu — but no brand presence, no website, no content, and no marketing engine.

Hackd stepped in from day one to build everything:
branding, website, imagery, UX, content creation, menu presentation, visual identity, and the entire online footprint.

What started as a blank slate became a clean, modern, conversion-driven café brand designed to drive foot traffic, repeat visits, online orders, and long-term customer loyalty.

This wasn’t just a website.
It was the creation of a brand from scratch.

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The Challenge

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When 365 Coffee & Food engaged Hackd Growth, the business had:

• No brand identity
  
  
• No logo direction
  
  
• No colour system
  
  
• No photography
  
  
• No website
  
  
• No menu presentation
  
  
• No digital presence
  
  
• No story, messaging, or positioning
  
  
• No digital assets
  
  
• No online ordering pipeline
  
  
• No Google profile optimisation
  
  
• No content for launch
  
  

The café was brand new, but digitally, it didn’t exist.

Hackd’s role:

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Create a complete digital identity and launch the café into the market with a modern, polished, premium brand presence.

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The Hackd Strategy

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We approached the project as a full-stack brand creation and launch plan:

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1. Build a premium brand identity

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Logo, colours, fonts, photography, tone of voice, story — everything designed from scratch.

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2. Design and build a clean, modern website

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A conversion-focused landing experience showcasing menu, food, coffee, hours, location, catering, and the brand story.

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3. Create a full content suite

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Food photography, café imagery, team photos, interior shots, menu assets, banner designs, and social media-ready visuals.

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4. Optimise local SEO for maximum discovery

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Maps optimisation, SEO metadata, structured content, and keyword targeting for local food traffic.

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5. Build digital workflows for ordering and engagement

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Linking delivery platforms, online ordering, bookings, Google Maps, and social channels.

Every moving piece was engineered to give 365 Coffee & Food a strong opening and long-term digital foundation.

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The Build Phase

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Brand Creation From Scratch

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Hackd built the 365 Coffee & Food brand identity with a modern, minimalist look that matched the café’s aesthetic and customer demographic.

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Branding Delivered:

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• Brand concept
  
  
• Logo direction and refinement
  
  
• Colour palette
  
  
• Typography system
  
  
• Iconography
  
  
• Brand tone of voice
  
  
• Style guide elements
  
  
• Visual hierarchy
  
  
• Pattern systems
  
  
• Packaging + menu direction
  
  

We created a brand that feels clean, urban, approachable, and Melbourne-local.

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Website Design & Build

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We designed and built a custom, modern website with fast UX and strong visual flow.
The site communicates quality instantly — exactly what a café brand needs to attract local customers and convert searches into visits.

Core Web Features:

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• Custom hero layout
  
  
• Menu showcase
  
  
• “Order Now” CTA structure
  
  
• Clean content blocks
  
  
• Mobile-first responsive design
  
  
• Embedded maps
  
  
• Location + hours info
  
  
• Contact details and enquiry forms
  
  
• About the brand section
  
  
• Image gallery
  
  
• Catering details
  
  
• Social integration
  
  

The site feels premium, fast, and user-friendly — exactly what modern Melbourne hospitality customers expect.

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Content & Photography

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Hackd directed custom content creation for 365 Coffee & Food, capturing the essence of the brand:

Content Delivered:

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• High-quality food photography
  
  
• Product close-ups (coffee, pastries, meals)
  
  
• Café interior photography
  
  
• Staff and customer ambience shots
  
  
• Menu imagery
  
  
• Social media assets
  
  
• Website banners
  
  
• Short-form content for reels/TikTok
  
  
• Lifestyle-focused imagery
  
  

This content became the backbone of the brand across all digital platforms.

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Menu & Product Presentation

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A café’s menu is one of its biggest sales tools — and Hackd made it shine.

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What We Delivered:

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• Menu layout design
  
  
• Digital menu versions
  
  
• Web-friendly dish displays
  
  
• Highlighting key products
  
  
• Branding integrated into the menu
  
  
• Pricing clarity
  
  
• Photography integration
  
  
• Category structuring
  
  

This helped the café launch with a professional, modern, attractive food identity.

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Local SEO & Online Presence Setup

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A café with no SEO is invisible. Hackd made sure 365 Coffee & Food would dominate local searches.

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Optimisation Completed:

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• SEO-friendly site architecture
  
  
• Meta titles & descriptions
  
  
• Keyword mapping for “coffee Essendon”, “breakfast Essendon”, “Melbourne café near me”, etc.
  
  
• Image alt-text optimisation
  
  
• Sitemap & indexing setup
  
  
• Google My Business optimisation
  
  
• Menu and products uploaded
  
  
• Category and service enhancements
  
  
• Review strategy framework
  
  

This groundwork ensures long-term SEO growth and better visibility.

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Digital Ecosystem & Integrations

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Hackd wired the entire ecosystem together for smooth daily operations.

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Systems We Connected:

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• Online delivery platforms
  
  
• Website ordering flows
  
  
• Google Maps
  
  
• Instagram
  
  
• Facebook
  
  
• QR code menu access
  
  
• CRM lead capture for catering enquiries
  
  
• Contact forms
  
  
• Analytics and tracking
  
  

Everything works together as one unified brand system.

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Marketing-Ready Infrastructure

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Even though the café wasn’t running paid ads yet, Hackd prepared the brand for future marketing campaigns with:

• Fast landing pages
  
  
• Strong CTAs
  
  
• High-quality creative assets
  
  
• SEO foundations
  
  
• Professional brand identity
  
  
• Easy updating for new specials, menus, or promotions
  
  
• Flexible blocks for future ads
  
  
• Tracking setup through GA4
  
  

The brand is launch-ready and scale-ready.

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The Results

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Once Hackd completed the build:

• The café launched with a premium brand presence
  
  
• The website drew immediate organic traffic
  
  
• Customers instantly trusted the brand
  
  
• Online ordering and reservations became simple
  
  
• The menu received strong engagement
  
  
• Google Maps visibility improved
  
  
• Social media presence had strong visuals
  
  
• SEO indexing began within weeks
  
  
• The café had a complete digital asset library
  
  
• Local customers found the café more easily
  
  
• Catering enquiries increased
  
  
• The brand now stands out powerfully in a competitive local market
  
  

Hackd didn’t just “build a website.”
We created the entire digital identity behind 365 Coffee & Food.

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The Hackd Impact

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Hackd delivered a complete brand ecosystem from zero:

• Full brand identity
  
  
• Menu design
  
  
• Food photography
  
  
• Website build
  
  
• SEO setup
  
  
• Local presence optimisation
  
  
• Content direction
  
  
• Digital integrations
  
  
• System setup
  
  
• Ready-to-scale foundations

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365 Coffee & Food now has a polished, modern café brand with a strong visual identity, a high-quality online presence, and a system built for long-term growth — designed and engineered by Hackd Growth.

This project is a perfect example of how Hackd transforms businesses from a blank slate into a complete, professional, launch-ready brand

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