Melbourne's Number 1 Curtain & Blinds Manufacturer & Installer

Into Blinds

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Project Overview

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Into Blinds came to Hackd Growth as a fast-scaling Melbourne blinds and window furnishings company that needed a modern digital backbone to keep up with their real-world growth. Their operations were strong. Their installers were elite. Their demand was high. But their digital presence, ads, and tracking systems were outdated, inconsistent, and costing them money every single day.

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Hackd executed a complete transformation:

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Two full-scale custom websites built and launched within 12 months, an end-to-end funnel rebuild, advanced tracking, full CRM automation, on-site video production, brand-new ad campaigns, and a performance overhaul that slashed their CAC by 70%.

Into Blinds now operate with a sophisticated, revenue-driven digital ecosystem engineered to scale.

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The Challenge

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Before Hackd was engaged, the business was dealing with:

Rising ad costs with no visibility

Outdated website structure

No automation or CRM pipeline

Slow website load times

Poor creative assets for ads

No tracking for form submissions or calls

No suburb-level attribution

No funnel system for nurturing leads

Patchwork backend systems

Zero consistent brand content

They had the product, the workforce, the reputation — but not the digital engine.

Hackd’s mission: rebuild everything.
Systems, websites, ads, content, tracking, branding, and revenue processes.

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The Hackd Strategy

1. Build and launch TWO custom websites

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Not one — two complete, from-scratch, conversion-driven websites built inside a single year.
Each website was:

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Custom designed

Custom built

Optimised for speed and UX

Tailored to different market requirements

Created with modular, easy-to-scale components

Structured for SEO and paid ads landing

2. Install a CRM and automation system

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A fully automated pipeline that turns every new lead into an opportunity instead of letting them slip through the cracks.

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3. Rebuild all tracking

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We installed proper analytics, events, and attribution so the business could finally understand their cost per lead, cost per appointment, and cost per sale.

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4. Deliver ad campaigns engineered for profit

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Brand-new Meta and Google campaigns built on strong structure, real content, and suburb-based targeting.

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5. Produce high-conversion creative with on-site filming

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We filmed real installations, real product detail, and real processes — building ads that outperform generic creatives by a huge margin.

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6. Reduce CAC by fixing the full funnel

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Better website + better creative + smarter ads + better tracking = 70% lower CAC.

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The Build Phase (Everything Hackd Delivered)

Two Custom Website Builds (12-Month Period)

(Old Website)

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Hackd delivered not one — but two complete custom websites in under a year to support Into Blinds’ evolving brand needs and capacity.

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Website #1 — The Core Rebuild

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A full overhaul of their original site:

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Brand-new UI

Stronger UX flow

Premium visual styling

Clear CTA placement

Detailed product pages

Install gallery

Mobile-first layouts

Higher trust and credibility

Clean backend code

Fast load times

Optimised SEO structure

Website #2 — The Growth Website

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Built within the same year to scale their brand further:

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New layout architecture

Dedicated landing page variations

Service-specific funnels

New navigation structure

Modular content blocks

Rapid-testing capability for ads

Updated branding

New product catalog system

New creative direction from filming

Faster, cleaner codebase

Built for high-traffic ad spend

The second website allowed Into Blinds to accelerate growth, test new offers, and dramatically increase conversion performance.

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Brand Messaging & Persuasive Content

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Hackd rewrote all core website and landing page messaging:

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Clear value-driven headlines

Strong benefit statements

Trust-building sections

Product explanations made simple

Objection-handling copy

More engaging service descriptions

CTA-driven content blocks

The tone was rebuilt to match their brand: confident, experienced, reliable, and Melbourne-local.

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(SEO rankings)

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On-Site Filming — The Creative That Made the Ads Win

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Hackd filmed an entire library of real, authentic, high-trust content:

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Real installation work

Close-ups of blinds, curtains, and shutters

Showcase of product quality and detail

Installer walkthroughs

Before/after transformations

Factory footage

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Customer interactions

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B-roll for retargeting

9:16 vertical videos for Meta + TikTok

5–15 second cutdowns for high-velocity ads

This replaced generic images and instantly increased trust and conversions.

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Ad Campaign Rebuild (Meta + Google)

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Meta Ads

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We launched a complete new structure:

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Cold audiences

Local area targeting

Warm retargeting

Hot retargeting

“Why Choose Us” videos

Installation reels

Customer-trust creatives

Quote-focused ads

Lead forms + website conversion campaigns

Testing frameworks for fast optimisation

Google Ads

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We implemented:

High-intent Search campaigns

Suburb-level keyword sets

Call-only campaigns

“Install blinds” & “custom curtains Melbourne” clusters

Ad extensions for trust and pricing

Keyword optimisations to remove wasted spend

The combination produced quality leads consistently at a dramatically lower cost.

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70% CAC Reduction — How Hackd Achieved It

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The biggest transformation was the 70% drop in Customer Acquisition Cost.

This wasn’t luck.
It was engineering.

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We improved:

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Website speed

Landing page flow

Messaging clarity

Trust signals

Creative quality

Audience targeting

Retargeting funnels

Lead handling

Tracking accuracy

CRM follow-ups

Attribution models

Everything compound-stacked into a dramatically more profitable acquisition system.

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CRM + Automation Infrastructure

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Hackd built a fully automated CRM pipeline:

New leads

Assigned to team

Auto-tagged by source

Email nurture

SMS reminders

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Missed call recovery SMS

Lead follow-up automation

Notification rules

Appointment reminders

Complete sales pipeline mapping

This system alone significantly increased conversion rates from lead → booking → sale.

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Tracking, Analytics & Event Setup

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Hackd deployed a complete analytics overhaul:

Meta Pixel

Meta CAPI

GA4 events

Form tracking

Button tracking

Phone call tracking

Lead source attribution

Scroll depth analysis

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Landing page speed metrics

UTM parameter mapping

Conversion goals in GA4

Everyone on the team finally had visibility:

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Which ads perform

Which suburbs produce best installs

What source generates highest revenue

What the real CPL and CAC are

How ads, website, and CRM connect

The Results

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After Hackd rebuilt their ecosystem:

CAC dropped 70%

Lead volumes increased

Lead quality improved

Website conversion rates rose

Two new custom sites launched

Ads became profitable

CRM system created consistency

Enquiry flow stabilised

Sales team had clear pipelines

Tracking became accurate

Brand credibility increased

Video creatives outperformed by 3–5x

Into Blinds now has a digital system that supports real growth.

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The Hackd Impact

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Hackd didn’t just build two websites or run ads —
we built a fully integrated, revenue-driven machine behind one of Melbourne’s strongest blinds and window furnishings providers.

Faster site

Better UX

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Stronger creative

Smarter ads

Lower CAC

End-to-end automations

Accurate data

Better sales process

More bookings

More growth

Into Blinds now operates with a digital infrastructure built for long-term market domination.

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