Into Blinds

(Hackd Growth tone — high-impact, bold, and conversion-driven)

Project Overview

Into Blinds came to Hackd Growth as a fast-scaling Melbourne blinds and window furnishings company that needed a modern digital backbone to keep up with their real-world growth. Their operations were strong. Their installers were elite. Their demand was high. But their digital presence, ads, and tracking systems were outdated, inconsistent, and costing them money every single day.

Hackd executed a complete transformation:
Two full-scale custom websites built and launched within 12 months, an end-to-end funnel rebuild, advanced tracking, full CRM automation, on-site video production, brand-new ad campaigns, and a performance overhaul that slashed their CAC by 70%.

Into Blinds now operate with a sophisticated, revenue-driven digital ecosystem engineered to scale.

The Challenge

Before Hackd was engaged, the business was dealing with:

• Rising ad costs with no visibility
  
  
• Outdated website structure
  
  
• No automation or CRM pipeline
  
  
• Slow website load times
  
  
• Poor creative assets for ads
  
  
• No tracking for form submissions or calls
  
  
• No suburb-level attribution
  
  
• No funnel system for nurturing leads
  
  
• Patchwork backend systems
  
  
• Zero consistent brand content
  
  

They had the product, the workforce, the reputation — but not the digital engine.

Hackd’s mission: rebuild everything.
Systems, websites, ads, content, tracking, branding, and revenue processes.

The Hackd Strategy

1. Build and launch TWO custom websites

Not one — two complete, from-scratch, conversion-driven websites built inside a single year.
Each website was:

• Custom designed
  
  
• Custom built
  
  
• Optimised for speed and UX
  
  
• Tailored to different market requirements
  
  
• Created with modular, easy-to-scale components
  
  
• Structured for SEO and paid ads landing
  
  

2. Install a CRM and automation system

A fully automated pipeline that turns every new lead into an opportunity instead of letting them slip through the cracks.

3. Rebuild all tracking

We installed proper analytics, events, and attribution so the business could finally understand their cost per lead, cost per appointment, and cost per sale.

4. Deliver ad campaigns engineered for profit

Brand-new Meta and Google campaigns built on strong structure, real content, and suburb-based targeting.

5. Produce high-conversion creative with on-site filming

We filmed real installations, real product detail, and real processes — building ads that outperform generic creatives by a huge margin.

6. Reduce CAC by fixing the full funnel

Better website + better creative + smarter ads + better tracking = 70% lower CAC.

The Build Phase (Everything Hackd Delivered)

Two Custom Website Builds (12-Month Period)

(Old Website)

Hackd delivered not one — but two complete custom websites in under a year to support Into Blinds’ evolving brand needs and capacity.

Website #1 — The Core Rebuild

A full overhaul of their original site:

• Brand-new UI
  
  
• Stronger UX flow
  
  
• Premium visual styling
  
  
• Clear CTA placement
  
  
• Detailed product pages
  
  
• Install gallery
  
  
• Mobile-first layouts
  
  
• Higher trust and credibility
  
  
• Clean backend code
  
  
• Fast load times
  
  
• Optimised SEO structure
  
  

Website #2 — The Growth Website

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Built within the same year to scale their brand further:

• New layout architecture
  
  
• Dedicated landing page variations
  
  
• Service-specific funnels
  
  
• New navigation structure
  
  
• Modular content blocks
  
  
• Rapid-testing capability for ads
  
  
• Updated branding
  
  
• New product catalog system
  
  
• New creative direction from filming
  
  
• Faster, cleaner codebase
  
  
• Built for high-traffic ad spend
  
  

The second website allowed Into Blinds to accelerate growth, test new offers, and dramatically increase conversion performance.

Brand Messaging & Persuasive Content

Hackd rewrote all core website and landing page messaging:

• Clear value-driven headlines
  
  
• Strong benefit statements
  
  
• Trust-building sections
  
  
• Product explanations made simple
  
  
• Objection-handling copy
  
  
• More engaging service descriptions
  
  
• CTA-driven content blocks
  
  

The tone was rebuilt to match their brand: confident, experienced, reliable, and Melbourne-local.

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(SEO rankings)

On-Site Filming — The Creative That Made the Ads Win

Hackd filmed an entire library of real, authentic, high-trust content:

• Real installation work
  
  
• Close-ups of blinds, curtains, and shutters
  
  
• Showcase of product quality and detail
  
  
• Installer walkthroughs
  
  
• Before/after transformations
  
  
• Factory footage
  
  
• Customer interactions
  
  
• B-roll for retargeting
  
  
• 9:16 vertical videos for Meta + TikTok
  
  
• 5–15 second cutdowns for high-velocity ads
  
  

This replaced generic images and instantly increased trust and conversions.

Ad Campaign Rebuild (Meta + Google)

Meta Ads

We launched a complete new structure:

• Cold audiences
  
  
• Local area targeting
  
  
• Warm retargeting
  
  
• Hot retargeting
  
  
• “Why Choose Us” videos
  
  
• Installation reels
  
  
• Customer-trust creatives
  
  
• Quote-focused ads
  
  
• Lead forms + website conversion campaigns
  
  
• Testing frameworks for fast optimisation
  
  

Google Ads

We implemented:

• High-intent Search campaigns
  
  
• Suburb-level keyword sets
  
  
• Call-only campaigns
  
  
• “Install blinds” & “custom curtains Melbourne” clusters
  
  
• Ad extensions for trust and pricing
  
  
• Keyword optimisations to remove wasted spend
  
  

The combination produced quality leads consistently at a dramatically lower cost.

70% CAC Reduction — How Hackd Achieved It

The biggest transformation was the 70% drop in Customer Acquisition Cost.

This wasn’t luck.
It was engineering.

We improved:

• Website speed
  
  
• Landing page flow
  
  
• Messaging clarity
  
  
• Trust signals
  
  
• Creative quality
  
  
• Audience targeting
  
  
• Retargeting funnels
  
  
• Lead handling
  
  
• Tracking accuracy
  
  
• CRM follow-ups
  
  
• Attribution models
  
  

Everything compound-stacked into a dramatically more profitable acquisition system.

CRM + Automation Infrastructure

Hackd built a fully automated CRM pipeline:

• New leads
  
  
• Assigned to team
  
  
• Auto-tagged by source
  
  
• Email nurture
  
  
• SMS reminders
  
  
• Missed call recovery SMS
  
  
• Lead follow-up automation
  
  
• Notification rules
  
  
• Appointment reminders
  
  
• Complete sales pipeline mapping
  
  

This system alone significantly increased conversion rates from lead → booking → sale.

Tracking, Analytics & Event Setup

Hackd deployed a complete analytics overhaul:

• Meta Pixel
  
  
• Meta CAPI
  
  
• GA4 events
  
  
• Form tracking
  
  
• Button tracking
  
  
• Phone call tracking
  
  
• Lead source attribution
  
  
• Scroll depth analysis
  
  
• Landing page speed metrics
  
  
• UTM parameter mapping
  
  
• Conversion goals in GA4
  
  

Everyone on the team finally had visibility:

• Which ads perform
  
  
• Which suburbs produce best installs
  
  
• What source generates highest revenue
  
  
• What the real CPL and CAC are
  
  
• How ads, website, and CRM connect
  
  

The Results

After Hackd rebuilt their ecosystem:

• CAC dropped 70%
  
  
• Lead volumes increased
  
  
• Lead quality improved
  
  
• Website conversion rates rose
  
  
• Two new custom sites launched
  
  
• Ads became profitable
  
  
• CRM system created consistency
  
  
• Enquiry flow stabilised
  
  
• Sales team had clear pipelines
  
  
• Tracking became accurate
  
  
• Brand credibility increased
  
  
• Video creatives outperformed by 3–5x
  
  

Into Blinds now has a digital system that supports real growth.

The Hackd Impact

Hackd didn’t just build two websites or run ads —
we built a fully integrated, revenue-driven machine behind one of Melbourne’s strongest blinds and window furnishings providers.

• Faster site
  
  
• Better UX
  
  
• Stronger creative
  
  
• Smarter ads
  
  
• Lower CAC
  
  
• End-to-end automations
  
  
• Accurate data
  
  
• Better sales process
  
  
• More bookings
  
  
• More growth
  
  

Into Blinds now operates with a digital infrastructure built for long-term market domination.

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