One of Australia’s Largest Fresh-Food Retailers
Rebuilt with precision. Delivered at scale
Marketplace Fresh is one of Australia’s largest fresh-food retailers, but their digital transformation had stalled after two years of failed development. Hackd Growth was brought in to take full control, repairing the broken ecommerce foundation, rebuilding core systems, writing 1.5 million words of product and SEO content, and launching 1500+ fully structured product pages. In under four months, Hackd transformed a two-year bottleneck into a complete, stable, enterprise-grade ecommerce platform ready for national growth.
Enterprise execution. Exceptional delivery
Hackd completed one of Australia’s largest retail content and ecommerce rebuilds in record time. The full website was repaired, restructured, populated, optimised, and launched, with every product, category, metadata field, and content block rebuilt to a professional standard. Marketplace Fresh now has a clean, scalable, search-optimised digital ecosystem; a fully indexed product library; consistent brand voice; and a reliable ecommerce platform that finally replaced two years of unfinished work.
Local SEO & Online Presence Setup
A café with no SEO is invisible. Hackd made sure 365 Coffee & Food would dominate local searches.
Optimisation Completed:
SEO-friendly site architecture
Meta titles & descriptions
Keyword mapping for “coffee Essendon”, “breakfast Essendon”, “Melbourne café near me”, etc.
Image alt-text optimisation
Sitemap & indexing setup
Google My Business optimisation
Menu and products uploaded
Category and service enhancements
Review strategy framework
This groundwork ensures long-term SEO growth and better visibility.
Digital Ecosystem & Integrations
Hackd wired the entire ecosystem together for smooth daily operations.
Systems We Connected:
Online delivery platforms
Website ordering flows
Google Maps
Instagram
Facebook
QR code menu access
CRM lead capture for catering enquiries
Contact forms
Analytics and tracking
Everything works together as one unified brand system.
Marketing-Ready Infrastructure
Even though the café wasn’t running paid ads yet, Hackd prepared the brand for future marketing campaigns with:
Fast landing pages
Strong CTAs
High-quality creative assets
SEO foundations
Professional brand identity
Easy updating for new specials, menus, or promotions
Flexible blocks for future ads
Tracking setup through GA4
The brand is launch-ready and scale-ready.
The Results
Once Hackd completed the build:
The café launched with a premium brand presence
The website drew immediate organic traffic
Customers instantly trusted the brand
Online ordering and reservations became simple
The menu received strong engagement
Google Maps visibility improved
Social media presence had strong visuals
SEO indexing began within weeks
The café had a complete digital asset library
Local customers found the café more easily
Catering enquiries increased
The brand now stands out powerfully in a competitive local market
Hackd didn’t just “build a website.”
We created the entire digital identity behind 365 Coffee & Food.
The Hackd Impact
Hackd delivered a complete brand ecosystem from zero:
Full brand identity
Menu design
Food photography
Website build
SEO setup
Local presence optimisation
Content direction
Digital integrations
System setup
Ready-to-scale foundations
365 Coffee & Food now has a polished, modern café brand with a strong visual identity, a high-quality online presence, and a system built for long-term growth — designed and engineered by Hackd Growth.
This project is a perfect example of how Hackd transforms businesses from a blank slate into a complete, professional, launch-ready brand
